Saturday, January 26, 2008

The Keyword Highlighting

Apologies to my fellow Singaporeans who are interested in SEO for the long awaited update :) But anyways, here it is. This time round, I will be explaining more about on page optimization.

Checklist for Search Engine Optimized Content
How To Write Search Engine Optimized Content

In my few posts in this Singapore SEO blog regarding on page optimization so far, I've basically dealt with the inner aspects of on page optimization. Herein, I'm going to talk in response to your process of writing your posts.

You might think, what else is there besides knowing how to write search engine optimized content and also having that checklist for search engine optimized content? There is lots more.

In this specific post, I'll be explaining about the "BOLD" term.

In blogger/blogspot, if you have written your posts, you then highlight your keywords with the "b" button at the top there. Its perfectly fine.

For your Singaporean/International readers that is. NOT FOR SEARCH ENGINE CRAWLERS. Why?

You see, Blogger is OWNED by Google. So knowing that, Google does not want people to spam their keywords with bold which would make indexing a blog post irrelevant. Thus, it made the "b" tool above, to give the following html code when clicked :
< style="font-weight: bold;">< /span >What that piece of code does is yes, it makes your keywords bold and highlighted but only for the pleasure of your readers. It makes no sense whatsoever to the search engine crawlers.

So what do you do? You put the following tag instead(without the spaces of course) :

< strong > < /strong >

This tag would automatically bold the word, at the same time, telling the search engine crawlers that the highlighted word is of importance. THAT, would actually make your bolded keywords count. ;)

So if you've been using Blogger/Blogspot and just blindly using that "b" button above, take the time and go to "Edit Html" and copy paste the < strong > < /strong > tags for your keywords.

For those using Wordpress, you need not worry because Wordpress comes SEO ready right out of the box, and using the "b" button there actually puts the < strong> < /strong > tags automatically for you.

This might be an old piece of information but Im not particularly sure if my fellow Singaporeans have gotten the geist of it. If you havent, then here you go ;)

Use this new piece of information and my other posts mentioned above to optimize your post. That is what people call on page optimization.

There will be one more post regarding on page optimization for Singaporeans that will mainly touch on how to effectively write a post to contain all the keywords you want to rank high for a search term :)

If you have any queries, feel free to drop me an email me. I dont bite :) And by the way, I'm currently ranked top 5 for SEO Singapore Consultant and Singapore SEO Consultant :D

Till then,

Jasa, Singapore SEO Consultant


Keri Foley said...

Amihay Inbar

On-Page optimization plays only 20% in Search Engine Optimization and the 80% would goes into link building. On-Page is a way of telling search engine what keywords you are prioritizing.

Jasa said...

I dont believe that Google actually puts a percentage weightage on On page or off page optimization.

Figures like 20% and 80% are only estimates or guesses by people about this.

Nevertheless, thank you for clarifying on page optimization for those not in the know :D

jerina said...
This comment has been removed by the author.
jerina said...

Good SEO focuses on quality over quantiy in how you use your chosen SEO keywords.

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Vomail said...

This is such a useful guide on keyword highlighting. I am just so impressed with all of the tips and now I would definitely be using these tips when writing my blog posts. But it is also true that proper link building strategies are also needed for getting targeted traffic so I need to hire the expert seo company Los Angeles for that. Hoping to find a good service in the area.