Monday, January 7, 2008

Truth about SEO

Search Engine Optimization for Beginners

If you've read my previous post, How to rank Number 1 on Search Engines, you'd have known that the core basics of search engine optimization is in fact to rank well on the search engines. I repeat this for the benefit of those who are beginners in this field and have not a clue on what search engine optimization is all about.

But for a little bit more indepth meaning to the term Search Engine Optimization, I'll quote from Wikipedia : Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for..

That should be more than enough information to get your minds running about what Search Engine Optimization is all about.

Truth about Search Engine Optimization

There is ONE truth about Search Engine Optimization that I feel that EVERYONE, beginners and experts included should know about and that is basically :

Search Engine Optimization is all about theories. There is no right, there is no wrong.

That's right. Any information on SEO are basically tried theories of webmasters and the like regarding ranking well on search on engines. NO search engines in the world release their algorigthm that makes up the very essence of their engine. Why? Because there are ALWAYS bad eggs among the webmasters/users that always wish to leverage whatever they can for what money they can squeeze out of. That is a very important fact to remember because at the end of the day, you'd realise that only YOU will know what works and what does not for your site. Only YOU can test what is going to work and what is going to fail.

Dont get me wrong, you can read all the information in the world regarding Search Engine Optimization, but if you're not going to test out what works and what does not, you're as good as a grandmother learning to switch on the comp.

No one is 100% right but from their trials and tests, they conclude certain theories that do work so learn to filter the sure-fire methods from the not. I'll still list them in this blog nonehtheless.

Summary of this post

Search Engine Optimization is all about theories of people who have tried and tested methods and conclude what works and what does not. Not all information regarding Search Engine Optimization is right, while not all are wrong. Learn to filter what works and what doesnt by trying out Search Engine Optimization for yourself.

Till then,

Jasa, Singapore SEO Consultant


Barry James said...

Hey Jason, I couldn't agree with you more.

In fact, since SEO differs from industry to industry you need to try a variety of methods to see what works for you.

Your post caught my eye since my daughter just arrived in Sinapore as an exchange student from Canada.

Barry James,

Jasa said...

Thanx for dropping by mate. :)

Anyway, yeah, one has to always be updated in SEO because different industries has differing competition that does differing amounts of SEOs.

Anyway, hope your daughter has a nice stay here! Just holla me up if you need anything. :)


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